PROCTER & GAMBLE CO

$PG
13F holders
3,903
Net 13F flow · Q
Insider buys · 90d
0
Insider net · 90d
Congress · 90d
2trades
Convergence

Institutional holders

Top 10 of 3,903 · Source: 13F-HR
01
State Street
02
Axa S.a.
03
Renaissancere Holdings Ltd.
04
ProShare Advisors LLC
05
Brightline Capital Management, LLC
06
Augustine Asset Management Inc.
07
US Bancorp De
08
Smh Capital Advisors Inc.
09
Evensky & Katz LLC
10
Citizens Financial Group INC

Each fund name links to that filer's expert page. Share counts and per-fund weights are pending the 13F ingest fix (portfolios_expertholding.units is currently mis-populated — see the same caveat on the fund detail page's holdings table). Quarter-over-quarter delta ships with the metrics pipeline.

See all 3,903 13F holders · Pro →

Smart Money · top-200 alpha cohort

72 holders · Q1 2026
46 Top-Alpha Managers Initiate $PG in Q1 2026

Forty-six of the 72 top-200 alpha cohort holders in $PG filed new initiations for Q1 2026, against just 3 exits — a lopsided entry signal with almost no offsetting conviction on the other side. The largest new position came from Eastover Investment Advisors LLC, which entered at 2.76% portfolio weight. Hamel Associates, Inc. initiated at 2.35%, and Delta Financial Advisors LLC at 1.37%.

Among the 23 holders carrying positions from the prior quarter, movement was largely inert. Elefante Mark B, the cohort's top-weighted holder, nudged from 2.77% to 2.95% (+0.17pp). Corsicana & Co. added +0.24pp to reach 1.01%. Iat Reinsurance Co. Ltd. made the most meaningful incremental move among continuers, nearly doubling its weight from 0.15% to 0.31% (+0.16pp). Wellington Management Group LLP trimmed modestly, from 0.25% to 0.22%.

The three exits are worth noting for their asymmetry: Level Financial Advisors closed a 1.38% position — the largest exit by weight — while Fiduciary Alliance LLC and GM Advisory Group, LLC each departed from sub-0.15% stakes. Cohort average weight sits at 0.38%, with a range of 0.00% to 2.95%, indicating the new initiations are predominantly small-weight, diversified allocations rather than high-conviction entries.

Forty-six initiations in a single quarter is a structurally unusual number for a mega-cap consumer staple; the median initiation weight here is well below 0.20%, which suggests systematic or model-driven inclusion rather than concentrated new conviction.

01
Elefante Mark B
2.95% held
α +10.8pts
02
Hamel Associates, Inc.
2.35% NEW
α +12.3pts
03
Delta Financial Advisors LLC
1.37% NEW
α +18.1pts
04
Scopia Capital Management LP
1.28% NEW
α +10.2pts
05
Hummer Financial Advisory Services Inc
1.23% NEW
α +53.0pts
06
Corsicana & Co.
1.01% held
α +20.0pts
07
Vista Investment Partners LLC
0.94% held
α +10.8pts
08
Sulzberger Capital Advisors, Inc.
0.86% NEW
α +15.0pts
09
Stamos Capital Partners, L.P.
0.80% NEW
α +10.2pts
10
ELCO Management Co., LLC
0.59% NEW
α +10.8pts
11
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC
0.55% NEW
α +27.5pts
12
Svb Wealth LLC
0.54% held
α +29.6pts
13
D L Carlson Investment Group Inc.
0.52% held
α +17.7pts
14
Erste Asset Management GmbH
0.49% NEW
α +33.4pts
15
Independent Solutions Wealth Management, LLC
0.45% NEW
α +19.1pts
16
Venture Visionary Partners LLC
0.45% NEW
α +10.3pts
17
Bradley Foster & Sargent INC
0.44% NEW
α +11.1pts
18
Choate Investment Advisors
0.42% NEW
α +13.8pts
19
Truepoint, Inc.
0.42% held
α +21.4pts
20
Bolthouse Investments, LLC
0.40% NEW
α +13.6pts
21
MFA Wealth Services
0.39% NEW
α +16.2pts
22
Connor, Clark & Lunn Investment Management Ltd.
0.37% held
α +12.3pts
23
Johnson Financial Group, Inc.
0.35% held
α +14.7pts
24
Courier Capital LLC
0.33% NEW
α +14.9pts
25
Iat Reinsurance Co. Ltd.
0.31% held
α +12.5pts
26
Nisa Investment Advisors, LLC
0.31% held
α +16.6pts
27
New Age Alpha Advisors, LLC
0.31% held
α +10.8pts
28
Cypress Capital Group
0.30% held
α +12.6pts
29
Banco Santander, S.A.
0.27% held
α +12.6pts
30
Rokos Capital Management LLP
0.27% NEW
α +12.2pts
31
Citigroup Inc.
0.26% NEW
α +26.3pts
32
Costello Asset Management, INC
0.25% held
α +14.3pts
33
Gentry Private Wealth, LLC
0.24% held
α +22.9pts
34
Wellington Management Group LLP
0.22% held
α +10.5pts
35
Wincap Financial LLC
0.22% held
α +14.0pts
36
Terra Nova Asset Management LLC
0.19% NEW
α +11.1pts
37
Somerset Group LLC
0.17% NEW
α +64.8pts
38
Merrion Investment Management Co, LLC
0.16% held
α +16.0pts
39
Pittenger & Anderson Inc.
0.15% NEW
α +21.3pts
40
R.m.sincerbeaux Capital Management LLC
0.15% held
α +14.2pts
41
Impact Partnership Wealth, LLC
0.13% NEW
α +10.3pts
42
Cacti Asset Management LLC
0.13% NEW
α +12.7pts
43
Kieckhefer Group LLC
0.13% held
α +13.5pts
44
Sara-Bay Financial
0.12% held
α +22.0pts
45
Fulton Bank, N.a.
0.12% NEW
α +23.8pts
46
Motley Fool Wealth Management, LLC
0.11% NEW
α +15.3pts
47
Banque Pictet & Cie SA
0.11% NEW
α +10.3pts
48
RFG Advisory, LLC
0.11% NEW
α +16.2pts
49
Seldon Capital LP
0.10% held
α +20.5pts
50
Endeavor Private Wealth, Inc.
0.10% held
α +13.5pts
51
TRUE Private Wealth Advisors
0.09% held
α +23.4pts
52
Fiduciary Alliance LLC
0.09% held
α +16.8pts
53
Principal Securities, Inc.
0.09% held
α +21.3pts
54
GM Advisory Group, LLC
0.09% held
α +16.5pts
55
Linscomb Wealth, Inc.
0.08% held
α +32.6pts
56
Walkner Condon Financial Advisors LLC
0.08% held
α +23.7pts
57
IAM Advisory, LLC
0.05% held
α +49.7pts
58
Focused Wealth Management, Inc
0.05% held
α +19.2pts
59
Beverly Hills Private Wealth, LLC
0.05% held
α +10.4pts
60
Shufro Rose & Co. LLC
0.04% held
α +32.3pts
61
Greenwich Wealth Management LLC
0.04% held
α +12.7pts
62
LM Advisors LLC
0.04% held
α +15.5pts
63
Collier Financial
0.03% held
α +14.2pts
64
ProVise Management Group, LLC
0.03% held
α +11.2pts
65
Stelac Advisory Services LLC
0.03% held
α +13.4pts
66
WINTON GROUP Ltd
0.02% held
α +27.0pts
67
Bellevue Group AG
0.01% held
α +12.2pts
68
CV Advisors LLC
0.01% held
α +29.1pts
69
JTC Employer Solutions Trustee Ltd
0.01% held
α +22.6pts
70
Quarry LP
0.00% held
α +10.6pts
71
Level Financial Advisors
0.00% ↓ 1.4pp
α +30.9pts
72
Knightsbridge Asset Management, LLC
0.00% held
α +24.2pts

Smart Money shows holdings from our Top-Performer cohort — the 200 highest-alpha manager_13f funds in our universe. Position weight (current quarter) and QoQ delta versus prior quarter. α is the manager's annual alpha vs benchmark.

Insider activity · last 90 days

11 transactions · 8 filers
11 Feb 2026
Purushothaman Balaji
▼ SOLD
12,827
$160.31
S
12 Feb 2026
Coombe Gary A
▼ SOLD
36,093
$162.33
S
12 Feb 2026
Moeller Jon R
▼ SOLD
162,232
$162.45
S
11 Feb 2026
Moeller Jon R
▼ SOLD
11,036
$160.00
S
04 Feb 2026
Francisco Ma. Fatima
▼ SOLD
8,000
$158.00
S
23 Jan 2026
Pritchard Marc S.
▼ SOLD
95,903
$151.15
S
23 Jan 2026
Pritchard Marc S.
▼ SOLD
95,903
$151.15
S
10 Nov 2025
Schulten Andre
▼ SOLD
1
$146.37
S
30 Oct 2025
Janzaruk Matthew W.
▼ SOLD
725
$149.57
S
02 Oct 2025
Purushothaman Balaji
▼ SOLD
490
$152.23
S
02 Oct 2025
Whaley Susan Street
▼ SOLD
2,408
$152.23
S

Transaction codes: P open-market purchase · S sale · M option exercise · A grant · F tax-withhold sale. Insider names link to each individual's expert page.

Congress trades · last 90 days

26 disclosures · STOCK Act
House · Ohio · Traded Apr 27
BOUGHT
$1K–$15K
May 8STOCK
House · Ohio · Traded Apr 27
BOUGHT
$1K–$15K
May 8STOCK
House · Louisiana · Traded Feb 2
BOUGHT
$1K–$15K
Mar 12STOCK
Senate · Arkansas · Traded Feb 26
SOLD
$1K–$15K
Mar 6STOCK
House · Ohio · Traded Feb 26
SOLD
$1K–$15K
Mar 6STOCK
House · Texas · Traded Feb 17
BOUGHT
$1K–$15K
Mar 5STOCK
House · Ohio · Traded Feb 9
BOUGHT
$1K–$15K
Feb 20STOCK
House · California · Traded Jan 30
SOLD
$1K–$15K
Feb 13STOCK
House · Ohio · Traded Jan 29
SOLD
$1K–$15K
Feb 2STOCK
House · Ohio · Traded Jan 9
BOUGHT
$1K–$15K
Jan 21STOCK
See full $PG Congress history →

Convergence · Pattern Engine ships in v1.1

30-day window
In development

Convergence detection for $PG lands with the Pattern Engine.

Once the Pattern Engine ships, this section will surface every active convergence event involving $PG — the institutional managers and Congress members on the same name, the 30-day window, and the combined position size.

Source data: SEC EDGAR · 13F-HR · Form 4 · CapitolTrades · Last refreshed 13:08 UTC.